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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Podcasts are primarily spread through word of mouth and secondarily through social media. SEO Benefits.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Tim Dubes (VP, Marketing). Maria Gurina (Bus. Man, that’s true.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. Chris Edgington (Sr. Paul Jacobs (Sr.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? The account has a tie into social media and sharing. This is the integration of mobile social media with trading. Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Verifies the card and pushes that information onto the merchant.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Targeted at Marketing, execs, lines of business owners, etc. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. 09:43 am iBank Marketing – [link].