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Paid social media’s place in your marketing strategy

Independent Banker

Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., That client targeted specific parameters like its servicing region, an essential consideration for community banks. Paid social represents one component of a digital marketing strategy. But, as Pankonin says, “That’s just one [layer] of the onion.”.

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How Will Retailers Deal With The Internet of Things’ Trillions of Data Points?

PYMNTS

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings.

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How 60+ Startups Are Disrupting Retail And Commercial Banking Around The World

CB Insights

Startups targeting retail and commercial banking have been emerging globally, spurred by favorable tech regulations, an uptick in mobile adoption, and shifting customer demographics. Incumbents are not standing still and are acting to protect their market share. Market Map: The Startups Disrupting Retail & Commercial Banking.

Retail 78
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The Challenger Bank Playbook: How 6 Digital Banking Startups Are Taking On Retail Banking

CB Insights

Digital banking startups — or challenger banks — have gained traction over the past few years by bringing retail banking services mobile. The UK, in particular, has seen the most challenger bank activity compared to other regions, as a result of progressive regulations enacted to promote competition and break up the banking monopoly.

Retail 78
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Enterprise Security Returns To Top Of B2B Investment Mountain

PYMNTS

Socure provides cloud-based fraud prevention and identity verification functionality to its business customers, and said in its announcement it plans to use the funding to focus on sales, marketing, research and customer support team expansion. growth trajectory, particularly in the healthcare and public sectors.

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Around The World With World Cup Commerce

PYMNTS

According to Reuters , though still more than a week away, the World Cup has already had a major impact on retailers in the self-described “country of soccer,” as football-happy Brazilians are rapidly buying up new televisions. However, TVs aren’t the only affected segments — brewing and food retail have also seen a recent spending spike.

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What’s Trending So Far In 2016

PYMNTS

To add insult to injury here, the Census Bureau’s accounting for online sales as a percentage of retail sales may not be keeping up with the reality of what consumers are doing. Joe Jensen, VP of the Internet of Things Group (IOTG) and general manager of the retail solutions division at Intel Corporation, tends to agree.

Trends 100