PYMNTS

FEBRUARY 28, 2017

HYPR, for example, debuted what it is calling a biometric shopping platform at the National Retail Federation’s BIG Show in New York City in January. While some providers work to find new ways to authenticate users and detect fraudsters using biometrics, others are working to stop a rapid rise in account takeovers.

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New York City Fraud Security New York 100

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. National Geographic says that the first Thanksgiving was not a thanksgiving at all, but simply a celebration of the pilgrims’ first successful harvest. What made it stick was (if we may retrofit a modern term) the right marketing.

Technology 135

Technology Honolulu New York City Iowa 135

CB Insights

JUNE 7, 2018

Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.

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Marketing Data Analytics Examples 78