Braintree: Behind The Contextual Commerce Buy
PYMNTS
JULY 13, 2018
Buying a dress worn by a celebrity in a picture featured on a magazine or social media site qualifies. Contextual commerce, as its name implies, is about a holistic shopping experience — and that means keeping the user experience as simple and frictionless as possible. It’s UX 101,” Habibi said. “No
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