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The Top SEO Challenges in Healthcare

Perficient

B2B Players Can’t Offer B2C Experiences (Or Can They?). Adapting to New Market Conditions. SEO is a complex space to understand as Google does not share information on how its algorithms work. There can be a knowledge gap throughout your marketing and development teams.

Google 452
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Google Hires Former Essential Exec For Home Improvement

PYMNTS

As much as Google would like users to believe there’s no device like Home, the smart speaker is not exactly delivering an over-the-rainbow experience for some. The idea was that users would be able to listen to Play Music tracks even if they hadn’t invested in Google’s streaming service subscription.

Google 101
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App Store Approach Helps Banks Manage Partners, Speed Digital Transformation

PYMNTS

In an interview with PYMNTS, Avi Cohen , co-founder and CEO of FinTech company The Floor , said boosting digital offerings and bringing new ones to market demands quick decision making as banks seek to improve user experience and user engagement. Launching Into New Markets. Cohen asked. It’s unthinkable.”.

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Why Openness Is Critical to the Future of Banking

Jack Henry

We know that in today’s market, consumers don’t compare financial institutions (FIs) so much as they compare experiences. As we speak, tech behemoths like Google and Amazon continue to take an innovative approach to customer engagement and expansion. Consumers clearly want freedom, flexibility, and choice.

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India’s Tata Capital Introduces App For Commercial Loan Clients

PYMNTS

The app is easy to use, secure and provides a wealth of add-on features which will be useful for all customers,” Abonty Banerjee, chief digital and marketing officer told ExpressComputer on Thursday (May 7). The goal is to boost the user experience among companies with channel financing or term loans.

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Xevo CEO: Why OEMs Will Win The Race For The Connected Car’s Future

PYMNTS

Another exciting time is playing out now before our eyes: the rise of the connected vehicle ecosystem, and the race to get market share for various software and platforms vital to this area of payments and commerce. Not only are all the major automotive manufacturers deeply involved, but so are such players as Amazon and Google.

Google 159
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CellPoint Mobile Rebrands As CellPoint Digital To Power Travel Payments

PYMNTS

“A seamless user experience in all digital channels is vital,” said Stephane Druet, head of marketing and product strategy at CellPoint Digital. A true omnichannel platform will revolutionize the way travel merchants operate and thrive.”

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