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Finovate Fall 2016 Live Blog – Day 2

William Mills

Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. After they bought CheckFree a lot of Fiserv folks have been based in Georgia. Especially to bank or invest?

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Social media (i.e. Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.