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Finovate Fall 2016 Live Blog – Day 2

William Mills

Working for the past 6 years with many banks to design their online experience. Showing two different types of customers and how one person sees his online experience. Companies such as Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations use Liferay.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

But by getting more granular, you could market to a segment of vegans who feel strongly about the mistreatment of animals, or to health-conscious people who feel guilty when they eat sugary energy bars. The app took the form of an online personality quiz. With more tailored messaging, audience response rates are likely to increase.