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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Cybersecurity.

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B2B FinTech Goes High-Tech For Funding

PYMNTS

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. Analysts found that, in the first nine months of 2016, China held the top spot for FinTech investment, with funding raised for that period doubling compared to the same period in 2015. Lighthouse.io.

Fintech 100
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P2P lending makes it to main street?

Celent Banking

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Banks are certainly not playing hide and seek with P2P lending. Change or die.

Maine 100
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VCs Back Autobooks For SMB Banking

PYMNTS

FinTech Autobooks announced new funding to support its SMB banking solutions. Banks and credit unions are looking for differentiated product offerings that not only deliver value for their members, but create new revenue streams and lending opportunities.”. Reports Monday (March 13) said Autobooks secured $5.5

Detroit 122
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B2B Startups Welcome Another Unicorn With TripActions Funding

PYMNTS

It was another busy week for B2B FinTech startups, with globally and vertically diverse companies securing new funding for their enterprise-targeting tools. PYMNTS takes a look at the latest in B2B FinTech funding below. Based in Germany, Fraugster raised more than $13.9 million for its anti-fraud solutions designed for retailers.

Software 158
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Both ladies detailed the tremendous opportunity, potential fintech partners in this space, and the risks. Bank Marketing Lesson 7: Multicultural Marketing.