article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
article thumbnail

Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Engage Net Promoter and Client Feedback Channels.

Strategy 155
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Maturity + COVID-19 Resilience = Strategy

Accenture

This series of blogs looks at the future of banking in Growth Markets in a post-COVID-19 world. My first blog introduced the Digital Maturity Index (DMI), and concluded that digitally mature banks are best-positioned for a post-pandemic world.

Strategy 364
article thumbnail

JPMorgan Chase To Open UK Digital Bank By Year’s End

PYMNTS

JPMorgan Chase is taking steps to open a digital bank in the U.K. The banking firm has been talking with London regulators about the idea, according to The Financial Times on Saturday (Feb. bank Goldman Sachs launched a digital bank called Marcus in the U.K. Goldman’s strategy is to lure U.K.

article thumbnail

Umpqua focuses on ‘human-digital’ banking strategy amid merger

BankInovation

Umpqua Bank is cultivating its "human-digital" strategy as it approaches a partnership with Tacoma, Wash.-based based Columbia Bank that will boost its market share on the West Coast.

article thumbnail

The Race To The Cloud: Will Digital Banks Win?

PYMNTS

More banks are therefore moving away from legacy core systems to embrace cloud-native architectures to power automation and meet the speed expected by consumers, securely. The bank is working with technology giants Google and Microsoft to create new cloud-based tools that will use their cloud computing software. About The Tracker.

article thumbnail

Deep Dive: Strategizing Transparent, Holistic Digital Banking Transformations

PYMNTS

One study recently determined that the number of digital banking users is expected to exceed 3.6 billion by 2024, and a separate study suggested that many customers were willing to use FinTechs as well as their primary banks to receive the level of technological support they desired. Forty-three percent of U.S.