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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Movers and Shakers: Notable March Hires in Fintech and Digital Banking

Bank Innovation

Growth is the name of the game for this month's notable hires in digital banking and fintech. On one hand, a major FI like Spanish bank Santander hired a former Google executive to create new products, while smaller fintechs are opening up shop in new markets to drive growth.

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The Bank-FinTech Tie-Up Evolves

PYMNTS

As bank-FinTech collaborations evolve, more traditional financial institutions (FIs) are not only implementing services and technologies developed by FinTech partners, but they’re also lending their own expertise to augment FinTech solutions. ’s Faster Payments real-time payments system.

Fintech 277
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Fintech Deals to Watch: Back to School

Gonzobanker

Most fintech companies are fine, but they’ve stopped blowing off econ class for mimosa brunches. Especially in fintech, which had the roughest semester last spring. Fintech is still alive and well, Gonzobankers, and fintech deals are still happening. Banks Bought More Fintechs (Until Sum mer Break Started!).

Fintech 182
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Banks, FinTechs Find New Models To Mesh Their Strengths

PYMNTS

The bank-FinTech collaboration model is often about wielding digital-native FinTech solutions to fit within bank offerings. Kabbage Steps Into Banking. Our answer to the question ‘FinTech or bank’ is: ‘FinTech AND bank.'”

Fintech 279
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The Race To The Cloud: Will Digital Banks Win?

PYMNTS

More banks are therefore moving away from legacy core systems to embrace cloud-native architectures to power automation and meet the speed expected by consumers, securely. The bank is working with technology giants Google and Microsoft to create new cloud-based tools that will use their cloud computing software.

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Deep Dive: Strategizing Transparent, Holistic Digital Banking Transformations

PYMNTS

One study recently determined that the number of digital banking users is expected to exceed 3.6 billion by 2024, and a separate study suggested that many customers were willing to use FinTechs as well as their primary banks to receive the level of technological support they desired. Starting at the Core.