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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Why You Need Bank Product Management

South State Correspondent

Banks don’t have enough product managers. A manager may oversee the operation of a product, but few banks have product managers who drive product development and performance. This article further explores what it means to be a bank product manager. What is Bank Product Management?

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Perficient Listed in Forrester Now Tech: Salesforce Consulting Partners, Q1 2021 Report

Perficient

Staying on top of the trends with ongoing training and certifications. Forrester defines Salesforce consulting partners as: “Services providers that can help Salesforce customers successfully transform their business using Salesforce technology. Perficient’s Functionality Lies in Technology Services.

Report 507
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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

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Enabling the Bank Workforce for the New Customer Experience

Banking Exchange

Retail banks need creative ways to excite their workforce and train them for the new banking experience Retail Banking Financial Trends Technology Customers Human Resources Feature Management Feature3 Fintech Mobile Online Tech Management Community Banking.

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Digital Banking: Humanizing the Customer Experience

FICO

Be fascinated by your customers, not your technology. Make customers feel safe. I covered commandments 1, 2, and 9 in my post on The Customer Journey. Many enterprises have succumbed to the inclination to digitize everything, which by default leads to cold, clinical experiences. Omnichannel is customer-led.