NEW STUDY: Why Fast Food Isn’t Innovating Fast Enough
PYMNTS
DECEMBER 6, 2017
In short, customers want innovation, but restaurants, largely, aren’t giving it to them. The Index’s inaugural edition explores why companies in the $230 billion QSR space struggle to innovate, and how they can change that reputation. According to PYMNTS research, most brands in the QSR space are losing the innovation race.
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