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What Your Digital Commerce Strategy Means to Your Company

Perficient

Some key elements and levels of maturity to consider when designing a commerce strategy: Market Opportunity – How well do you know your market opportunity for existing products, and how well are you leveraging digital tools and innovation? How are you leveraging opportunities to grow your business?

Strategy 491
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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Experimentation System Established For a company to enhance its experimentation maturity and amplify results using an experimentation system, it needs to instill a culture where decisions are grounded in data, permeating every level of the organization.

Google 419
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Big Data and Analytics: Keys to Bank Innovation in Distribution and Marketing

Accenture

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150
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Rewards app Ibotta closes Series D round, in talks with ‘large banks’

Bank Innovation

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170
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HighRadius Hires 20-Year Finance Vet Scott Buxton As CFO

PYMNTS

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. The press release says now is a “crucial time” for HighRadius, and Buxton is joining as the company readies for a period of growth expansion.

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The finance industry’s guide to marketing data

BankInovation

Financial companies face changing economic conditions, heightened consumer expectations, and growing competition among legacy institutions, digital-native brands, and tech giants. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75