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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. We can take that data and we can reach that person online,” Catalano says. “If

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Facebook Announces eCommerce Initiative To Support Black-Owned Businesses

PYMNTS

To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States. The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. Here’s a preview.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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AI fraud challenges: How to guard against losses

Abrigo

In combating AI fraud, it is imperative to consider that successful phishing or smishing expeditions, or illicit dark web transactions, often result in criminals gaining access to unsuspecting individuals’ online banking credentials. You can also proactively prevent fraud losses and protect your community with fraud detection software.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

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Prevent pig butchering scams: Safeguarding against investment fraud

Abrigo

Takeaway 3 Consider providing resources teaching your customers red flags to watch for to avoid pig butchering scams. A scam usually begins with online contact via social media or dating apps. The goodwill your institution will gain in the community will be invaluable. billion in fraud losses in 2022.

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