How to Increase Debit Card Profitability
South State Correspondent
OCTOBER 16, 2024
While there are many overlooked products in banking, the debit card is perhaps the greatest. The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Banks over $10B in asset size make closer to $0.23 per transaction.
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