William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

Marketing 40

Marketing social media Study Marketing Automation 40

PYMNTS

APRIL 22, 2016

The more alarming problem, noted the Periscope report, is that despite all the efforts and praise, 78 percent of retail executives report there being no unified brand experience across their channels, despite the fact that over two-thirds rank such an experience as critical to future growth.

Data 100

Data Retail Survey Branding 100

The Financial Brand

NOVEMBER 20, 2018

From tweets and Instagram Stories to white papers, successfully leveraging content is a skill every financial marketer must master. The post 7 Keys To Unlock Killer Content in Financial Marketing appeared first on The Financial Brand.

Marketing 29

Marketing Branding social media 29

PYMNTS

APRIL 16, 2019

The 188,000-square-foot space is said to house three dining options along with iconic and emerging brands as well as exclusive products. The store itself, which is scheduled to open on Friday (March 15), will host three levels of luxury fashion and dining at The Shops and Restaurants at Hudson Yards. Will It Work?

Retail 179

Retail Online Training Customer Experience 179

PYMNTS

APRIL 6, 2017

However, a new white paper from Synchrony Financial highlights some of the biggest themes that may take the retail world by storm over the next decade. Synchrony Financial discusses this within its white paper, titled The Future Of Retail.

Retail 104

Retail Innovation Mobile Technology 104

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. Once prospects have engaged with your website, the next step is conversion by providing them with access to premium content, i.e., an in-depth, well researched white paper or eBook. Be a Gatekeeper.

eBook 41

eBook Marketing Automation Marketing social media 41

PYMNTS

AUGUST 18, 2017

Between account takeovers, business logic abuse, loyalty and reward points fraud and other cybersecurity attack methods, companies are not only suffering financial damages but brand image damages too. No breach is ever good news for the brand, but how a company prepares beforehand (or responds in the aftermath) can make a big difference.

Security 131

Security Fraud Analytics Tools 131

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Social marketing to remake bank brands.

Millennials 45

Millennials social media User Experience Branding 45

William Mills

AUGUST 30, 2018

You’ll also likely have the opportunity to be a guest on other FinTech podcasts, which can help introduce your brand to new audiences that are interested in FinTech. Brand Awareness Generation. This means your brand gets free exposure not only on social media, but also in real life. Easily Target Your Niche.

Fintech 41

Fintech social media Branding Marketing Strategies 41

PYMNTS

FEBRUARY 28, 2017

The problem, the company’s white paper declared, is a continuing dependence among B2B eCommerce companies on manual tools, such as faxes and sales representatives. Further, 44 percent said their business lacks a desire or willingness to innovate and take a new approach to digital, omnichannel commerce.

Online 100

Online Payments Survey Analysis 100

FICO

AUGUST 29, 2016

Each TTE model predicts the propensity of a customer to purchase a particular product — say, a specific brand of laundry detergent — within a specific timeframe. Download our white paper Loyalty Is Rocket Science for a Major Canadian Grocer to learn more about the analytics behind this client’s success.

Analytics 64

Analytics Branding Data Management 64

William Mills

JUNE 15, 2017

Leveraging video to showcase new content such as a blog post, company announcement or white paper can significantly increase exposure and readership. Video provides a creative and unique channel to further build your company brand, engage your audience and increase awareness of products and solutions. Content Promotion.

Video 74

Video Strategy social media Austin 74

South State Correspondent

JUNE 8, 2022

With a branch in your hand, push notifications, in-app messaging, increased data to the bank vs. other channels, one-touch access to contact information, and your always present brand increases engagement for the average customer, which results in lower customer churn, longer customer lifetime value, and greater profitability.

Data 195

Data Marketing Strategy Examples 195

William Mills

JUNE 28, 2018

In reality, everyone from potential new hires and investors to customers to partners – and, of course, media – will likely find their way to this part of the website seeking information about the brand. When branded and organized properly, it can make for an effective public relations tool. Search or filter function.

Company 40

Company social media Branding Leadership 40

NCR

AUGUST 16, 2017

In Target’s case, the customer wasn’t buying products explicitly related to pregnancy – but the brand knew from its analysis of vast amounts of previous data what certain changes in people’s buying habits could indicate, and reacted accordingly. Building up trust.

Customer Experience 72

Customer Experience Data Analysis Retail 72

CB Insights

JULY 13, 2017

Get the Internet of Things White Paper. Enter your email address to receive the complete 37-page PDF of the IoT White Paper. Acuity Brands. These products must connect to a smartphone or the internet, or integrate sensors and digital interfaces. Annual smart home startup exit trends. Round Investors. Q1’13.

Google 48

Google Samsung Apple Security 48

William Mills

APRIL 26, 2018

If information is withheld or proves to be inaccurate, the company may experience backlash and mistrust from the public, further damaging the brand. Make a crisis communication plan a priority for your business and take a look at our white paper Top 10 PR Nightmares of 2017 as motivation to get started today!

How To 40

How To social media Training Strategy 40

Jeff For Banks

SEPTEMBER 29, 2012

Banks who are holding out on blogging are missing an important tool to share their brand with prospective and existing customers. A former bank marketing executive, Dana has written a white paper entitled, “Banks & Blogging: Why they should, why they don’t, and how to go about it.”

social media 65

social media Compliance Guidelines Groups 65

William Mills

AUGUST 16, 2018

The outline for your podcast episode can easily be repurposed into the beginnings of a great media pitch, blog post, white paper or webinar. This is an easy way to make time spent researching a topic go further for your brand and appeal to your audience on multiple platforms. Content Can Be Repurposed for PR and Marketing.

Fintech 41

Fintech Industry Marketing Strategy 41

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. And HubSpot was recognized as the preferred brand within the fintech industry.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

NCR

JUNE 8, 2016

In addition, have your team craft specific language so multiple employees are able to properly respond to member comments while maintaining one cohesive brand voice. Connect with your members on a deeper level and humanize your brand by thoughtfully highlighting employees, departments, awards and social events.

social media 40

social media Millennials Strategy Industry 40

William Mills

JULY 20, 2017

PR teams work hard to generate news announcements that bolster the company’s brand and provide strong information about a new product offering, forming a business alliance or partnership with another company or making an addition to the staff, to name a few.

Case Study 46

Case Study Conference Study Meeting 46

William Mills

NOVEMBER 1, 2016

We have a stake in building references and creating brand ambassadors. From public relations and trade shows to webinars or white papers – each member has an eye on the results of what gets created, how it quantifiably impacts the company and what type of qualified feedback is received along the way.”.

Technology 40

Technology US Customer Experience Marketing 40

PYMNTS

APRIL 30, 2018

Today, the hype machine, which is the fuel of the investments in blockchain and crypto, rooted in a world run by algo-driven, permissionless networks, appears to be little more than a bunch of academic white papers and blog posts that sound great in the echo chambers. All you need for proof is to just follow the smart money.

Fintech 183

Fintech blockchain Lending Digital Banking 183

William Mills

MAY 11, 2016

Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Showing using a brand new device on a brand new connection. Download: 10 Reasons Why Fintech Startups Fail White Paper. 01:15 pm 10 Reasons Why Fintech Startups Fail. How does this work?

Video 40

Video Lending social media Analytics 40

PYMNTS

MAY 13, 2016

Then there’s the Treasury’s white paper assessing the segment which was released the day after Lending Club’s meltdown. In a blog post that appeared on the site yesterday, authored by Google’s head of global product policy, the message was “When ads are good, they connect people to interesting, useful brands, businesses and products.

Cards 100

Cards Lending Google Apple 100

PYMNTS

MAY 3, 2016

In its latest white paper, titled “Omni-Channel Payments for Merchants: Myth or Reality?,” Regulation is a thorny issue for the industry – for some, a necessary intervention while, for others, often outdated, hard to implement in a timely manner and causing unnecessary friction in the payments value chain,” the white paper stated.

Fraud 100

Fraud Retail Compliance Survey 100

William Mills

MAY 11, 2016

Branded version is available. ^KT. As a co-branding solution, it would work very well. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Showing using a brand new device on a brand new connection. Who is the target audience? Jennifer Hughes (Bus.

Video 40

Video Mobile social media Analytics 40

William Mills

MAY 10, 2016

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Download: 10 Reasons Why Fintech Startups Fail White Paper. You can contact him via email at william@williammills.com or on Twitter @williamemills.

San Jose 40

San Jose Customer Experience Mobile social media 40

PYMNTS

JULY 1, 2016

Digitally driven consumers need more than just an emailed survey or online flyer for meaningful engagement with brands. PYMNTS: What brands do you believe have done an exceptional job at creating customer loyalty, inspiring evangelism and reaching a state of intravenous permission in the digital age? It’s what do you get.

Branding 106

Branding social media Examples Marketing 106

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. It’s seems better to invest in a brand you are more comfortable with an established presence.

social media 40

social media ATM Mobile Customer Experience 40

FICO

OCTOBER 4, 2017

Given the current levels of hype around machine learning, you’d be forgiven for thinking it is a brand new innovation. For more information on PSD2 and the need for machine learning, read our white paper PSD2 – Is Machine Learning More Important in the New Payments Ecosystem.

Fraud 49

Fraud Data Management Tools 49

William Mills

FEBRUARY 16, 2017

White papers and infographics may develop more leads for your sales team. 77% of B2B marketers use content marketing to achieve brand awareness goals ( Content Marketing Institute ). Technology has changed the game from 25 years ago when big brands controlled the message through advertising.

Marketing 60

Marketing social media Branding Strategy 60

William Mills

JULY 26, 2018

Just remember, not everyone who sees your video on social media will be a qualified lead—however, it’s a great way to build awareness of your brand. Your strategy should also include blogs, white papers, infographics and any other content that your core audience might value. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

CB Insights

SEPTEMBER 4, 2018

They are a diverse group of players, ranging from automotive industry stalwarts to leading technology brands and telecommunications companies. A few of the companies or brands listed below belong to the same parent organization, but are detailed separately if they are operating distinct autonomous development programs.

System 78

System Technology Michigan California 78

Gonzobanker

DECEMBER 22, 2015

Department Whose Brand Isn’t Improving Award. Diebold seizes the merger moment with fledgling Wincor Nixdorf to change its already well-known brand. Financial Brand Forum. Take this brief survey (5-7 minutes) and receive: “Insights into 2016,” a free white paper with study results and recommendations for 2016.

Community Bank 60

Community Bank Apple Community Technology 60