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Inspire Brands To Buy Dunkin' For $11.3B

PYMNTS

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Also, Dunkin' has been engaged in a significant shift to expand digital marketing since the summer.

Branding 171
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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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Bitcoin Daily: Nigeria’s Crypto Market Surges; Alleged Crypto Capital Operator Charged With Fraud

PYMNTS

Binance , Nigeria’s cryptocurrency market, has seen sign-ups surge 50 percent so far in 2020. The market is scrambling to provide users with a stablecoin. Nigeria has latched on to the cryptocurrency trend, boasting 35 million unbanked adults who possess mobile phones, the vast majority being women.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

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Commerce Principal Quoted in ForresterNow Report

Perficient

B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495
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Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend

PYMNTS

In announcing the launch of the Walgreens Advertising Group this week, the giant pharmacy chain said that with the help of more than 9,000 stores and 100+ million loyalty members, it would use “advanced data modeling” to connect brands directly with audiences in a digital ecosystem that “surpasses the industry method of digital media buying.”.

Retail 216