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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Prior to the embedded finance function, drivers would get paid weeks after in one lump-sum payment that combined multiple rides into one payment.

Branding 472
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Crafting An (Online) B2B Market For Retailers

PYMNTS

To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. In an interview with PYMNTS, CEO Lukas Pham said online marketplaces address several pain points. “At The digital shift may transform retail storefronts in Europe.

Online 195
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eBay: Offline Payment Preferences Are Changing Online Habits

PYMNTS

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. Retailers must, therefore, assess what type of shopping experiences consumers are searching for, as well as how to provide swift payments.

Online 241
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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How Online Platforms Are ‘Gamifing’ Mobile Bill Payments

PYMNTS

It’s about monetizing the attention of that consumer and turning that into a way to defray the costs of their phone bill while discovering new and interesting brands, apps and advertisers.”. Drilling down into Adfone’s core market — prepaid mobile phone users — Boroff said “many people in the U.S. its current markets.

Mobile 201
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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187