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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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What Financial Institutions Can Learn from TD Bank’s Marketing Playbook

The Financial Brand

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

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Regional Bank’s Low-Cost Retention Campaign Maxes Marketing ROI

The Financial Brand

The post Regional Bank’s Low-Cost Retention Campaign Maxes Marketing ROI appeared first on The Financial Brand. TCF Bank shares details of how it took a successful 'thank-you' promotion and almost doubled customer participation by tweaking the approach.

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Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast

The Financial Brand

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

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How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off

The Financial Brand

This article How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off appeared first on The Financial Brand. In using the Super Bowl as a marketing platform, banks and credit unions favor regional and online ads — with good reason.

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Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand.

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10 ideas to boost your bank brand

Long Lasting Ideas

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.