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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The brand has also partnered with Goodwill and Chrysalis to access underserved employees.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 10) @CU_Times – Credit Union Times magazine has Tweets on regulatory changes, awards and technology.

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Good Housekeeping Revitalizes Content Marketing

PYMNTS

The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago. In addition to creating this new kitchen space, it also served as a new way for the publication to conduct branding and marketing. We can do Facebook Live.

Marketing 101
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After Subscription Stumbles, How Patreon Won Back Customer Trust

PYMNTS

Magazine and newspaper subscriptions are popular services that have been around for decades, making them a favorite for bad actors as well. New York officials, however, recently delivered good news to victims of a magazine scam that Orbital Publishing Group oversaw. Patreon’s Quick Response To Subscription Stumble Gains Customer Trust.

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

PYMNTS

AR could be on the cusp of having its moment, as a large brick-and-mortar retailer has fresh plans to appeal to shoppers willing to test out the technology. And new technology is in the works to help welcome them to the AR world: In October, it was reported that a Facebook executive said the company is developing augmented reality glasses.

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Meet Our 2023 FICO Decisions Awards Judges

FICO

FICO has announced its panel of independent judges for the 2023 FICO® Decisions Awards , which honor businesses achieving outstanding results using analytics and decision management technology to grow their business, manage risk and reduce costs. Neeti Aggarwal manages the financial technology and innovation research at The Asian Banker.

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Can TAGWALK Redefine Fashion Search?

PYMNTS

That simple idea was developed while Van Houtte was working as a fashion assistant in Paris, combing through fashion magazines on a mission to research and catalog various looks for fashion shoots. The technology wasn’t there. Billed as the first fashion search engine, it is catching a lot of media coverage. That is, until 2015.

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