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Authentic Brands Buys Sports Illustrated To Build Licensing Empire

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To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. The move comes over a year after it was put on the block and Meredith will still manage its website and publish its print magazine, The Wall Street Journal reported.

Branding 122
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Good Housekeeping Revitalizes Content Marketing

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One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago. We can do Facebook Live.

Marketing 101
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New Fashion Startup Bets Its Future On Off-Price Luxury

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Fast fashion already claimed a victim this week as Lucky Brand filed for bankruptcy, and H&M announced it was shuttering 170 stores across the globe due to the pandemic-driven digital shift. “We We have increased our customer base online, and many of our customers — in-store customers — are now multichannel customers.”.

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Inside Taco Bell’s Omnichannel Overhaul

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restaurant market. Many restaurants are realizing, however, that they need to provide their customers with delivery options to tap into the market’s full revenue potential, and are partnering with third-party delivery services to give customers the option to order their favorite meals, while raking in extra revenue.

Branding 139
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NY Mag To Open Pop-Up Shop; Amazon Go Plans New York Store

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Magazines have been testing the waters of brick-and-mortar retail by opening temporary stores in major cities, and New York Magazine is no exception. The venture, which is dubbed “I Found It at The Strategist,” will feature items chosen by the magazine’s editors. In Other Brick-and-Mortar News….

New York 135
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Data Enablers: Wiland’s Marketing Research Helping Consumers

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And then there’s the challenge of how to use marketing research to reach the right consumer in the right channel and the right time with the right message. The Colorado-headquartered marketing research business was founded in 1971 by the current president and chairman Phil Wiland, who launched and sold consumer catalog and online brands.

Data 100
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Open Payments Raises $3.5M In Seed Round

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Open Payments, Open Payments , the Stockholm-based FinTech, has raised a €3M ($3.5M) seed round, according to a report from the magazine EU-Startups. The funds, according to the report, will be used to "to continue to grow the team and establish the platform in the Nordic and European market.".

Payments 159