Branding Magazine Marketing Millennials 
PYMNTS
MARCH 30, 2016
But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.
PYMNTS
MAY 19, 2018
There have been a number of great commercial jingles in the history of commercials — tunes so catchy that they stick, almost forever, and remind us of brand names simply by nature of being so catchy. These days, though, we call them Bridge Millennials. ” The Changing Buying Habits Of Millennial Parents.
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PYMNTS
JANUARY 25, 2021
“It is the juxtaposition of social networking and entertainment and sports all combined,” said Glen Calvert , chief operating officer of Fnatic , a London-based eSports outfit that hires professional gamers, runs tournaments and sells branded gaming apparel and gear. It's not just a video game. CMO’s Jaw Hits The Floor.
PYMNTS
MARCH 8, 2019
When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. On top of razors, toothpaste and cologne, the brand will now offer deodorant sticks and wipes. Same quality, but 90 percent less expensive. “We
PYMNTS
SEPTEMBER 18, 2017
Forbes reports that Discogs owes its success to the vinyl resurgence and, though some millennials may not want to admit it, to big corporate retailers as well. It’s players like Urban Outfitters and Whole Foods, not mom-and-pop record stores, that are driving the vinyl boom by marketing records as part of an organic lifestyle.
PYMNTS
JULY 6, 2018
Though millennial parents were hit with nostalgia, when it comes to the world of toy sales going forward, market watchers of all kinds have been asking themselves the same question for weeks: Now what? Geoffrey the Giraffe is, sadly, no more. Even in its declining days, Toys R Us represented some 12 percent of the U.S.
PYMNTS
NOVEMBER 5, 2018
Retailers from H&M to Zara are also getting onboard with VR and AR, as the market is poised to grow to be worth billions with consumers willing to exploring virtual worlds through their devices. In 2017, the global AR market was valued at $1.43 billion, and brands are already getting onboard with the technology.
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