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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market?

Industry 294
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience.

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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Dana-Farber Cancer Institute, UBM, and Mecklenburg County Shine as Acquia Engage Awards Finalists

Perficient

Finalists are evaluated by a panel of judges who are well-versed in DXP and digital marketing. The judges evaluate all submissions on four criteria: functionality, integration, performance, and overall user experience. DFCI-branded PDFs were generated and stored in Acquia DAM for consistent linking.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s

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NXP Rolls Out Privacy-Enabled Tag Chips For IoT

PYMNTS

NXP said the NFC chips offer a cost-effective product protection and channel authentication for the fashion, food and beverages, pharmaceuticals, electrical appliances, and other consumer and industrial goods markets throughout the supply chain. “As

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Skip And Paytronix Team Up On Mobile Checkout, Loyalty Incentives

PYMNTS

Skip’s mobile checkout app will let users build up loyalty points, get discounts and participate in promotions. “To To get the biggest impact, brands must engage with customers through every possible channel. Paytronix CEO Chase Thomason said the partnership will be beneficial for both parties. .

Mobile 141