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Using Communication To Make Your Brand Unforgettable in 2018

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This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142
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Century 21 Department Stores' Intellectual Property Up For Sale

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The intellectual property (IP) of Century 21 Department Stores is up for sale, including the company’s domain name, trademarks, social media assets, shopper data and more, according to an announcement from Hilco Streambank , which focuses on the sale of IP assets. Century 21 stores announced on Sept.

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Nordstrom Tempts Millennials With Snapchat Presence

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“Improving engagement” has become just another platitude in retailers’ back pockets as they figure out which channel of the increasingly fragmented online world they should focus on, but Nordstrom may have struck gold with a new Snapchat-centered production. The final video was seen 6.7

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Tapping Into The Digital Economy With Restaurant Innovations

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Seven in ten – 70 percent – of McDonald’s locations in Texas, Florida and Maryland have self-service kiosks available for customer use. Just fewer than six in 10 – 59 percent – of Starbucks customers recently made their orders online or via app. With the addition of kiosks, McDonald’s is focusing on customer experience and choice.

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How Blaze Pizza Fires Up Friendly Fraud Defenses

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Friendly fraud often develops around online promotions at restaurants. Social media feedback is also collected and reported to track consumer sentiment. The chain also piloted its first drive lane and curbside pickup two months ago in Fort Myers, Florida. A Proactive Approach To Friendly Fraud. Pandemic-Driven Pivots.

Fraud 177
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Economic Nexus Laws’ Unexpected Impacts On Restricted Substance Retailers

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These laws were meant to make online sellers face sales tax requirements similar to those for retailers with on-the-ground locations, putting both types of businesses on equal footing. Retailers in high-tax states have largely not been able to build themselves up or expand online beyond their local markets to the same extent, Rogers said. .

Retail 109
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Chick-fil-A And The Power Of Payments Innovation

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Unsurprisingly, fast food patrons immediately began warring on social media about whether or not the results could be trusted. People on social media will engage in online debate for almost any reason — sometimes no reason at all. It’s a contentious question. According to Foursquare , the answer is yes.