Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

The Financial Brand

JULY 12, 2020

The role of marketing has increased at financial institutions as consumer expectations increase and as digital strategies pay off. The post Financial Marketing Grows in Importance During COVID-19 Crisis appeared first on The Financial Brand.

Marketing 42

Marketing Digital Strategies Strategy Branding 42

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

The Financial Brand

MARCH 31, 2021

Banking providers need to up their digital marketing game in a post-COVID world and recalibrate strategies in the ever-changing 'new normal.'. The post 10 Digital Marketing Tips for Banks & Credit Unions to Implement ASAP appeared first on The Financial Brand.

Marketing 33

Marketing Strategy Branding Marketing Strategies 33