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Legacy Brands’ Retail Shelf Space Is Shrinking

PYMNTS

Legacy brands like Clorox and General Mills are facing increased competition due to store placement by retailers using their own data gathering practices to see what customers prefer to shop for and how they behave in stores, according to a report by The Wall Street Journal.

Branding 181
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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Growth In Coffee Brands And Unattended Retail

PYMNTS

Automated retail is a burgeoning space, with sales growth via many unattended retail devices significantly increasing. And in coffee retail, Starbucks is amplifying its brand with the Global Coffee Alliance and a new Starbucks Reserve Roastery location. All this, Today in Data.

Branding 130
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Big Week Ahead For Retail Data

PYMNTS

Prepare for a big week of retail data, all of it unprecedented in light of the COVID-19 pandemic. Starting with the Commerce Department retail sales data on Wednesday, retailers will get a sense of how much consumers are spending and the retailers they are spending with. percent decline in February.

Retail 216
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AI-Powered Robots Help Retailers Build Cleanliness As ‘Brand Value’

PYMNTS

Picture, instead, fleets of utilitarian machines, squat, careful and not at all threatening, rolling through retailers’ aisles, hospital wings and other avenues of everyday human life. told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. Brain Corp.

Retail 247
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245
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Digital Shift Gives Rise To DTC Brands

PYMNTS

Outside of the pandemic — if there is such a thing as outside of the pandemic — two stories have been the most compelling in retailing so far this year. The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. The Rise Of DTC-Only Brands.

Branding 251