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Can The New England Patriots Brand Survive Losing Tom Brady?

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But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

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Scooters are so retro that they are almost brand new. The news came on the same day that the San Francisco-based scooter-sharing company launched a pilot program in Tacoma, Washington, and less than one month after a 24-year-old Dallas, Texas man fell off the scooter he was riding and died from blunt force injuries to his head.

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Why Pets Are Pulling Retail Innovation’s Leash

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The new developments show, among other things, the importance of social media — and also prescriptions — when it comes to capturing the dollars of pet owners, who are always a steady source of both digital and physical commerce. Walmart will kick off the expansion with new clinics in the Dallas-Fort Worth area. Better Pet Tag.

Retail 122
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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

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But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.

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A Very Pop-Up Christmas With Glossier

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It’s even still referred to in media descriptions as a “cult” beauty brand, a “darkhorse” disrupter and “stealth strength center” in the rapidly expanding beauty category. But Glossier is a growing concern for other beauty brands, and a rapidly growing one at that. The team at InStyle U.K.

Branding 101
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Car Vending Machine Company Carvana Goes Up Against Wall Street

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According to Carvana Chief Brand Officer Ryan Keeton, opening new markets brings an uptick in overall business. “We Miami is Carvana’s 24th car vending machine location to date — joining Nashville, San Antonio, Houston, Austin, Dallas, Raleigh, Jacksonville, Tampa, Charlotte, Washington, D.C., New Markets. Ontario (L.A.),

Company 130
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Rescuing The Restaurant Business From App Decline

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The model for the DineVite online and mobile app is actually similar to social media. As the year rolls on he expects to launch in Seattle, Los Angeles, San Francisco, Austin, Dallas, Houston, Chicago, Boston and Miami. They decide how to extend selected discounts, when to offer them and who to offer them to.

Miami 130