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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Why boosting your check fraud prevention is worth the effort

Abrigo

Yet despite warnings about the high prevalence and high costs of check fraud, many banks and credit unions operate without systematic fraud prevention programs or lack the technology to combat check fraud. Update your board about AML/fraud threats with this infographic: "5 Fraud typologies impacting you and your customers."

Fraud 221
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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.

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Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Perficient

Marry in people, process and technology and you have Producers and Consumers with a great value add. The explosion of data and advances in digital technologies has completely disrupted our industry as service / solution providers. We at Perficient leverage Customer Experience Mapping the most. Training and Enablement.

Data 497
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

The benefits of the industrial revolution accrued to shareholders, management, and workers that could be trained to become operators. Bank marketers that start training now will become AI operators in the very near future -measured in days, not years. How AI models work is the new marketing intelligence. Human language is the protocol.

Marketing 195