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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. But to mark Small Business Week, it’s a good time for small and medium-sized businesses (SMBs) to see where they fit in the media equation. Now, the where.

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Facebook Courting YouTube Stars And Wannabes

PYMNTS

Facebook is dangling the promise of more fans and endless money in an effort to lure video creators away from YouTube and other social media sites. The social media site that boasts over 2 billion daily users says it will help creators make more money with direct payments from its users, coupled with advertising earnings, CNBC reports.

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Personal Finance Fails (and How to Fix Them)

BankBazaar

That colleague who seems to have a brand-new car every year, or the friend whose social media is a constant stream of #blessed vacation photos. It’s easy to fall into the comparison trap and convince yourself you need those same things to be happy. Look, financial blunders happen.

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What Evine’s Surprisingly Dramatic Journey Means For The Future Of Home Shopping

PYMNTS

By comparison, QVC is in 101 million American homes and 374 million homes worldwide, and it brought in $2.8 The big changes at the firm began in 2014, when activist shareholders took control of the board and installed new management. He also made a clear effort to give the brand an update and something of a makeover.

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The Greatest Mobile Opportunity Might Be Email

PYMNTS

By comparison, other channels, like couponing and loyalty programs, have struggled to develop user-friendly mobile interfaces to gain the same traction. The Kitewheel study looked at data from over 1 billion real-time, cross-sector brand and customer interactions, captured via Kitewheel’s Customer Journey Hub.

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Chick-fil-A And The Power Of Payments Innovation

PYMNTS

Unsurprisingly, fast food patrons immediately began warring on social media about whether or not the results could be trusted. People on social media will engage in online debate for almost any reason — sometimes no reason at all. By comparison, there are more than 150 McDonald’s. It’s a contentious question.

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9 Steps to Creating a Content Hub That Converts

Perficient

Create a Content Roadmap and Management Systems. Setting expectations from the outset will ensure that your management team isn’t expecting results overnight when that’s not achievable. Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception.

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