Independent Banker

DECEMBER 31, 2021

They share tips for how community banks can get started. Social media has made it easier for community banks to nurture connections with prospects, customers and the community. To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

MARCH 31, 2022

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. A different kind of peer-to-peer payment service is now available, “built by community banks for community banks.”.

Community Bank 91

Community Bank Community Payments Meeting 91

PYMNTS

JANUARY 7, 2021

Lloyds' brand and reach, combined with our technology and speed of execution, is a great example of how established banks and innovative FinTech companies can work together to deliver better outcomes for [SMBs]," he said. business customers of Lloyds, a six-month trial will see access to invoice financing via the Satago platform.

Strategy 196

Strategy Fintech California Community 196

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

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Community United States Groups Exercises 161

PYMNTS

MARCH 10, 2020

The uncertainty in the market has left merchants worldwide rethinking their strategies for reaching consumers — and creating connections as the ripples are running through the global economic ecosystem. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150

Community social media Marketing Branding 150

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike.

Branding 124

Branding Los Angeles Community Millennials 124

South State Correspondent

FEBRUARY 22, 2024

For example, at present, return on equity performance is about 12% for the average community bank. Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. What does matter is strategy. Why is that? These banks have all taken a longer view.

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How To Strategy Capital Lending 195

PYMNTS

JULY 30, 2019

With the platform, the company can tap into a highly engaged community for research. Most of Houzz’s research is based on analytics and surveys sent to the community, which provides them with real-time information on the health of the market. For consumers looking to remodel their homes, Houzz provides a treasure trove of information.

Branding 129

Branding Cards Community Analytics 129

The Financial Brand

FEBRUARY 16, 2020

The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand. 7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers.

Marketing Strategies 41

Marketing Strategies Community Strategy Marketing 41

Abrigo

JANUARY 17, 2024

Human trafficking red flags, strategies, and support Human trafficking is more prevalent than most realize, and banks and credit unions can help prevent it. You might like this upcoming webinar, " Unveiling human trafficking: Perspectives, realities, and strategies." Know the red flags to watch for. and worldwide.

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Training Community Software Texas 261

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle.

Branding 140

Branding Comparison Community Marketing 140

The Financial Brand

APRIL 24, 2024

This article Busting Three Myths about Community Banks and Open Banking appeared first on The Financial Brand. This article Busting Three Myths about Community Banks and Open Banking appeared first on The Financial Brand. Are these common misconceptions about open banking putting your bank on the wrong path?

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Community Bank Community Branding Banking Trends 33

The Financial Brand

APRIL 30, 2024

This article Why Credit Unions Are Buying Community Banks Faster Than Ever appeared first on The Financial Brand. This article Why Credit Unions Are Buying Community Banks Faster Than Ever appeared first on The Financial Brand. More than a quarter of the bank acquisitions in the U.S.

Community Bank 34

Community Bank Community Branding Banking Trends 34

The Financial Brand

APRIL 21, 2021

The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand. With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on.

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Community Bank Analysis Community Strategy 37

PYMNTS

JULY 1, 2020

CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.

Branding 216

Branding Houston social media Innovation 216

The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

social media 20

social media Community Bank Community Branding 20

PYMNTS

AUGUST 16, 2019

Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. The retailer also plans to team with Facebook on brand curation starting next year — “identifying and engaging with brands that have built a strong online community on the social media platform.”.

Branding 101

Branding Retail social media Houston 101

PYMNTS

JULY 9, 2019

NPE Team apps will be aligned with Facebook’s mission of giving people the power to build community but will focus on shipping entirely new experiences,” Facebook said in a blog post. “We We may use what we learn to help inform our thinking and product strategy moving forward.” .

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Branding Video Google Community 100

The Financial Brand

AUGUST 31, 2020

The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand. Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.

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Community Bank National Strategy Community 33

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. appeared first on The Financial Brand.

Community Bank 31

Community Bank Community Marketing Branding 31

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

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Leadership Denver Charlotte Ohio 531

The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Deposit Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

Community Bank 30

Community Bank Community Branding Technology 30

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

Community Bank 36

Community Bank Community Connecticut Strategy 36

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand.

Community Bank 37

Community Bank Study Community Marketing 37

Perficient

AUGUST 31, 2020

a pandemic resulting in: rapidly shifting social and community norms. feelings of personal, family, community, and world ‘ stuckness ‘ So What? Accountability : loyalty will be given to brands that provide accountability at every level. two (hopefully only two)severe recessions.

Customer Experience 506

Customer Experience Branding Community Millennials 506

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. What strategies, solutions, and methods must be employed to gain traction with your audience? While every community is different, there are a few building blocks that consistently play a prominent role. Community can exist both on and offline.

Community 15

Community Branding social media Strategy 15

PYMNTS

SEPTEMBER 27, 2019

Walmart , in one case, is adding healthcare to its Live Better U’s college offering, in an effort to provide associates with a pathway to careers as its health and wellness strategy evolves. Inspire’s long-term approach, culture of innovation and commitment to helping brands grow set it apart from the rest.”. The retailer’s 1.5

Branding 101

Branding Retail North Carolina Georgia 101

William Mills

OCTOBER 3, 2019

Many credit unions focus a significant part of their business model on community engagement. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy. Your members are an integral part of your brand.

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Community Marketing Strategies Strategy Branding 43

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media 35

social media Community Bank Community Regional 35

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

Branding 34

Branding New York Community Operations 34

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. However, the contribution is the latest iteration of a two-pronged business model for the brand. So we said, let’s give our revenue, and then people will know this isn’t something we’re trying to do to get them interested in the brand.

Branding 160

Branding Community Strategy Online 160

The Financial Brand

OCTOBER 9, 2023

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. Prime Day is a great marketing opportunity for banks and credit unions.

social media 33

social media Strategy Branding Marketing 33

The Financial Brand

AUGUST 17, 2023

This article How a Community Bank Helps Business Borrowers Cope with Rising Rates appeared first on The Financial Brand. Growth at this Michigan community bank comes from business customers — especially manufacturers — seeking help with challenges like rising interest rates.

Community Bank 29

Community Bank Community Michigan Branding 29

Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. See open jobs or join our talent community for career tips, job openings, company updates, and more!    

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Industry Meeting Conference Maine 221

The Financial Brand

JUNE 9, 2021

Comparing Covid's impact with the Great Recession reveals ways community institutions can attain a sustainable mix of loan and deposit growth. The post 5 Growth Strategies Financial Institutions Can Use for 2021 and Beyond appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Strategy Banking Trends Analysis Community 40

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. portals, apps, communications and content strategy, etc.) 1 Gownder, J.,

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User Experience Innovation Branding Customer Experience 427

Jeff For Banks

NOVEMBER 4, 2017

Perhaps there is little evidence of the benefit of your 100-year brand, so it's a difficult argument to make. In more recent merger discussions, however, I have heard more refreshing arguments that it is not necessary to re-brand every nook and cranny of your bank into one.

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Community Bank Community Oklahoma City America 60