Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand looking great, but when you try it on, it’s just not the same. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms.

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Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

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Social Assurance

MAY 29, 2019

While we all know that creating engaging social media content is all about trial and error, it’s important to understand how we can not only make this process easier, but how we can also save time while planning content calendars. Do you find that a majority of your social media followers are your customers?

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Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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Social Assurance

DECEMBER 6, 2021

Sometimes I think we overthink LinkedIn instead of viewing the platform as another channel to highlight our brand, celebrate our culture and connect with people. The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand. WHY LINKEDIN FOR YOUR FINANCIAL BRAND.

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Social Assurance

FEBRUARY 12, 2021

Social media is a valuable medium for financial brands to grow their audience, increase their customer, and generate sales. If you’re just starting out with social selling, we’re putting together this content series to help you craft winning social campaigns from the start. Why Social Selling?

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Social Assurance

JANUARY 25, 2022

We are only about 60 days away from Spring and as we head into the spring of 2022, lending is a primary focus for financial brands. Our current environment leaves financial brands flush with deposits, heading into the start of the seasonal uptick in home buying, while inventory remains a challenge. Tip: get permission!).

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Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. Social Media Marketing. Over the past two years, LinkedIn use among financial brand respondents grew over 25%.

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Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? It’s effective and personal. Register Now.

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Social Assurance

SEPTEMBER 18, 2019

Pro Tip: Set a KPI for each of your social posts, which will help you better understand why you’re making that post. Your social media post KPIs can be things like awareness (reach), website clicks, etc. It is used to calculate the total user engagement on a social media post by its likes, comments, retweets and shares.

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Social Assurance

JUNE 21, 2019

Instagram presents a different challenge for brands — particularly those in the financial industry. These quick videos clips are among some of the most engaged content on the site and provide a new way for your brand to interact with customers and leads. Run a summer contest that connects back to your brand. We’ve all seen it.

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South State Correspondent

MARCH 15, 2023

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

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Social Assurance

APRIL 6, 2021

Social selling can turn into a 24/7 lead generation machine for your financial brand – if you know how to do it right. After taking the time to review how to get started with social selling , the next step is to work on making meaningful connections. Increase brand awareness. Thought leadership plays a critical role here.

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Social Assurance

JANUARY 29, 2018

You may have read recently that Facebook is implementing a new system of pushing posts that will generate conversations and meaningful interactions between people to the top of feeds while distributing less content created by businesses and brands. Why is this good for Community Banks? You aren’t artificial. Talk about those.

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Social Assurance

AUGUST 27, 2019

Before you check out our tips, don’t forget we’re hosting a webinar tomorrow, August 28 on marketing to Gen Z. Gen Z is the multi-platform generation — after discovering a brand on Instagram, 45% turn to Facebook, Twitter and YouTube to learn more. They’re reading what you say and what your financial brand stands for.

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Social Assurance

MARCH 26, 2020

Even the way we communicate with customers and coworkers has had to change. But what we’ve learned the last couple of weeks is that our communities need us now more than ever. How can we find the right words to communicate our services while still being compassionate with others? Check Out Our Resources.

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Filene

AUGUST 30, 2016

At the core of Filene’s strategic foundation is our brand promise. Our brand promise is that together we will “create change,” and in order to do so, we invite you to “come play with us!” Come play with us… …On social media! Reach out to Holly if you have social media questions.

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Abrigo

JULY 13, 2015

In a recent Sageworks webinar, 60 percent of attendees said that one of their main road blocks to adopting new technology at their firm was their unfamiliarity with potential solutions. The use of Webinars, email marketing and social media can help position your brand for growth in this digital world.

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South State Correspondent

OCTOBER 4, 2023

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print. You can do this with small wins.

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William Mills

JULY 26, 2018

This is the most direct way to communicate everything you want viewers to know about your business. Community focused: This type of video focuses on giving your community content they would enjoy rather than pushing a product. Social Media. Social media is a simple and cost-effective way to increase views.

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Social Assurance

DECEMBER 21, 2021

This noise can be challenging for financial brands like yours, that are looking for ways to connect with your target customers. But when you delve into the data analytics of how consumers engage with financial brands online, there are trends you can find. Use this tool to share your upcoming webinar or new branch opening!

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Gonzobanker

DECEMBER 22, 2015

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Community bank marketing resources. Freudian Slip Award. C’mon Man!’

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