Perficient

SEPTEMBER 23, 2020

I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them. I find it frustrating when mobile apps aren’t nicely connected and they force me to spend extra effort to get things done. Have you heard about Mini Apps or Apple’s new App Clips feature?

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Mobile Apple Examples Technology 322

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

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Branding social media Strategy Data 221

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

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Branding Marketing San Francisco Seattle 139

PYMNTS

OCTOBER 7, 2020

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express, Amazon Rollout Card For UK SMBs. American Express rolled out co-branded cards with Amazon for British SMBs.

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Cards Innovation United States Branding 248

PYMNTS

DECEMBER 4, 2020

Mastercard Intros Mobilized Virtual Cards; Defines Intersection Between Functionality And Security. The virtual card offers a strong value proposition for corporates in the form of enhanced security and control over spend. But without support for mobile wallets, v-card adoption can lag.

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Cards Data Mobile Survey 151

Bank Innovation

FEBRUARY 12, 2018

EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? The answer, at least to Barclaycard, is co-branding. Based in the U.K., Barclays is one of the major banks in Europe. […].

Branding 247

Branding Strategy Marketing Cards 247

PYMNTS

SEPTEMBER 3, 2020

Mobile payments have long been billed as the next big thing. Starting with the release of Apple Pay in 2014, there was a veritable rush of proprietary mobile wallets sent to market, a host of “. In the pre-pandemic world, mobile wallets struggled to get all the way up to a 1 percent penetration rate among consumers.

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Mobile Retail Apple Payments 289

Accenture

OCTOBER 9, 2019

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

Cards 150

Cards Analysis Retail Apple 150

PYMNTS

JULY 31, 2019

Mobile card services could be the Swiss Army knife of card management for consumers, because of the capabilities they can make easily accessible to the customer or business using them. There is a focus on the ability to turn cards off and off — I think even going back a few years we’ve seen that in banks’ advertising.

Cards 137

Cards Mobile Fraud Tools 137

PYMNTS

JUNE 14, 2018

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? The mobile game show HQ Live Trivia, already counts up to two million participants per game. That jackpot can reach $10,000 — or higher. Attracting Millennials.

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Millennials Branding Mobile Payments 118

PYMNTS

MAY 24, 2019

Shoppers can then check out using a credit card, debit card, Apple Pay or health savings account (HSA) / flexible spending account (FSA) at launch. The whole experience can be completed on their mobile phone. The Custom Eyeglass Market. For payments, King Children accepts all credit and debit cards.

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Branding Online Mobile Ohio 134

PYMNTS

JUNE 17, 2019

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116

Branding Customer Experience Regional America 116

PYMNTS

FEBRUARY 11, 2020

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163

Marketing Leadership Millennials Branding 163

PYMNTS

DECEMBER 16, 2019

Mastercard is partnering with CleverCards and Appreciate Group to offer gift cards directly to mobile wallets, Mastercard announced in a press release on Monday (Dec. The Select Digital Gift Card can be sent immediately by email, text or messaging app, and is available now as a last-minute Christmas present. billion in 2019.

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Cards Mobile Groups Compliance 131

PYMNTS

OCTOBER 12, 2020

Earnings season will pull back the curtain on where banks stand amid the pandemic — not just in terms of trading revenues amid rocky (to put it mildly) equities and fixed income markets. 13, we’ll also get a sense of the great digital shift that is moving traditional financial services, increasingly, into the mobile realm.

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Mobile Trends Cards Examples 201

PYMNTS

APRIL 3, 2018

Then, in the 1920s, gas stations such as Texaco took the idea and created a payment system closer to modern-day credit cards by offering customers pieces of paper that were the size of playing cards, setting a standard size for cards. These gas cards became more important during the oil embargo in the 1970s.

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Branding Cards Retail Strategy 109

PYMNTS

SEPTEMBER 30, 2019

Once upon a time in the 1960s, banks were building a series of one-off card-based solutions, much the way today in the ending days of the 2010s we see global digital banking, mobile wallets and alternative underwriting schemes building one-off tech-based solutions for financial services products. So today (Sept.

Marketing 211

Marketing Fintech Cards Branding 211

PYMNTS

JUNE 24, 2020

It’s about monetizing the attention of that consumer and turning that into a way to defray the costs of their phone bill while discovering new and interesting brands, apps and advertisers.”. Drilling down into Adfone’s core market — prepaid mobile phone users — Boroff said “many people in the U.S. its current markets.

Mobile 201

Mobile Online Payments Video 201

PYMNTS

APRIL 9, 2018

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. While we have always been known as a relationship company, many people have considered us as only a consumer brand.

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Branding San Francisco Chicago Study 129

PYMNTS

NOVEMBER 23, 2020

And even before then, as evidenced by an earlier conversation between Karen Webster and Drew Edwards , CEO of Ingo Money , mobile deposit fraud was increasingly becoming a favorite vector for criminals. Back then, Edwards noted that mobile check fraud was escalating so much that some banks were shutting off the feature entirely.

Fraud 252

Fraud Mobile Technology Course 252

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

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Branding Retail Strategy Mobile 128

PYMNTS

SEPTEMBER 3, 2019

CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. We started out with a radical, mobile-first solution.

Mobile 129

Mobile Payments Branding User Experience 129

PYMNTS

DECEMBER 16, 2019

16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. Their agreement builds upon an existing card acceptance partnership between WEX and Valero, the firms noted. ” Collaboration is an important part of WEX’s market strategy. .

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Cards Marketing Strategies Technology Payments 130

PYMNTS

MAY 2, 2019

With efforts to bring convenience to its guests through mobile technology, Dunkin’ Brands reported first-quarter results that beat analysts’ top-line and bottom-line earnings estimates. As a result, the company can be faster to market and more flexible with its digital initiatives. million and 62 cents. million and 62 cents.

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Mobile Innovation Branding National 123

PYMNTS

JULY 28, 2020

Consumers are also changing how they pay for their purchases, with a recent study finding that debit card spend was up 11.7 Consumers today are especially likely to use their debit cards for their eCommerce purchases or to make in-store purchases with mobile wallets, and card-not-present (CNP) transactions represented 43.1

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Cards Rhode Island Payments Online 212

PYMNTS

JANUARY 23, 2019

This marks a change for Target — a retailer that had, up to this point, enabled mobile pay only for its own mobile wallet app and the Target-branded REDcard linked to it. That is consistent with what we have seen around the world when it comes to contactless card adoption,” Sanford said.

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Cards Mobile Study Retail 171

PYMNTS

DECEMBER 12, 2016

Gift cards may seem a logical answer. But not brand. What happens if you buy a card from a store that’s not exactly right for that person? Stuck is stuck, with a tight smile of thanks, and perhaps that card is left in a drawer. Stuck is stuck, with a tight smile of thanks, and perhaps that card is left in a drawer.

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Cards Mobile Branding Retail 100

PYMNTS

APRIL 23, 2019

However, according to Ondot Systems CEO Bharghavan Vaduvur (BV) in a recent conversation with PYMNTS’ Karen Webster, win or lose, Apple will change the conversation about how we pay by spurring existing stakeholders — especially card issuers — to examine how they come to market. The digital card will be linked to Apple Pay.

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Apple Cards Payments Course 200

PYMNTS

MAY 31, 2019

Margaret Keane, the CEO of Synchrony Financial, the biggest provider of store credit cards, said the card industry will be keeping a close watch on how Goldman Sachs handles its partnership with Apple in regards to the newly announced Apple Card. Co-branded cards, as all payments professionals know, have been around for decades.

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Apple Cards New York Branding 122

PYMNTS

JANUARY 8, 2020

Caixin Global reports that Chinese mobile transaction company Tencent has decided to combine part of its authentication software with government-owned rival UnionPay. This collaboration will expand UnionPay’s market penetration and further a Chinese government initiative for same-sector partnership.

Mobile 112

Mobile Payments Regional Software 112

PYMNTS

NOVEMBER 26, 2018

And for others, mobile apps can help encourage them to buy these kinds of sundries after filling up at the pump. percent of consumers, this customer base may represent a marketing opportunity for C-stores. More than two thirds – or 68 percent – of adults who pay for gas with mobile apps do so as often as once per week.

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Marketing Mobile Millennials United States 153

PYMNTS

JULY 9, 2018

is expanding payroll card operations across the African continent, a market that represents significant growth for the company. A recent press release said Mint has entered into an agreement to process Mastercard -branded payroll cards to disburse salaries to government employees. The Mint Corp.

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Cards ATM Mobile Operations 100

PYMNTS

OCTOBER 2, 2020

has a new marketing executive, while payroll and employee benefits processor Gusto has launched “Gusto Wallet." Plus, Boost Payment Solutions is collaborating with Visa to provide further automation and flexibility to commercial card issuers, cardholders and suppliers. Banking Startup Dave Taps Ex-Airbnb Marketing Exec.

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Marketing cryptocurrency Cards Branding 130

Perficient

SEPTEMBER 15, 2020

Experiences in these sectors are becoming more consumer-like: channel-less, mobile, more visually oriented, and replete with easy-to-use features that maximize personalization, touch interactivity, and natural language search. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry.

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

SEPTEMBER 16, 2019

Many restaurants, for instance, have discovered that frictionless mobile ordering experiences are essential when it comes to keeping customers satisfied. From Panera Bread to Postmates , restaurant chains and the third-party delivery platforms that work with them are enabling mobile commerce for delivery orders.

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Innovation Mobile Groups Indiana 192

PYMNTS

MARCH 11, 2020

B2B FinTechs are once again showing off the versatility of the corporate card. While QuickBooks is piloting card payments on invoices powered by PayPal , Airwallex is readying the launch of its own corporate card — both physical and virtual — designed to enable cross-border payments. QuickBooks Adds Card Payment Support.

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Cards Capital Fintech Tools 130

PYMNTS

APRIL 8, 2019

Mobile represents roughly 60 percent of all digital restaurant orders today, the PYMNTS Mobile-Order Ahead Tracker found. With the growing popularity of mobile ordering, the report notes that “the race to see which apps customers will choose is getting only more competitive.” DoorDash is valued at $7.1

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Mobile Cards Report Branding 125