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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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New Launch: FinBooster: Yes Bank-BankBazaar Co-Branded Credit Card

BankBazaar

Begin the most rewarding journey of your life with our first co-branded product. The FinBooster: Yes Bank – BankBazaar Credit Card is now available! If you think that this is just another lifetime-free Credit Card with never-expiring reward points, stop and take a closer look. 200 spent on online dining, 6 points for every Rs.

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All About Cashback Credit Cards!

BankBazaar

The joy of spending and saving simultaneously is assured with a Cashback Credit Card. Learn more about the most popular Credit Card category in India right here! Did you know that there is an indisputable MVP when it comes to the top-selling Credit Card type in India? But is that all? Not permissible. Balance transfers?

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New Launch: The New RBL Bank-BankBazaar SaveMax co-branded Credit Card

BankBazaar

We are beyond excited to announce the launch of our co-branded Credit Card with RBL Bank. The RBL Bank-BankBazaar SaveMax co-branded Credit Card comes equipped with a wide range of benefits and features. We are sure you will love this card as it offers you reward points on every purchase you make. .

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BankBazaar Turns Profitable With New Co-Brand Strategy

BankBazaar

BankBazaar Turns Profitable With New Co-Brand Strategy; Exits FY22 With Rs.156 National, April 07, 2022: BankBazaar.com , India’s largest fintech co-branded credit card issuer and online platform for free credit score, reported that it is profitable in March 2022. Success of Co-brand Model.

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Capital One Said to Buy Walmart Card Portfolio, Zero In on Digital Collaboration

Bank Innovation

Capital One Financial has reportedly acquired Walmart's card receivables, the bank's chairman and CEO, Richard Fairbank, said yesterday. Terms of the transaction were not disclosed.

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BankBazaar’s Co-Brand Model Powers FY23 Revenue Up 60% to Rs.160 Cr

BankBazaar

National, March 30, 2023: BankBazaar.com , India’s leading fintech co-branded Credit Card platform and online provider of free Credit Scores, closed FY23 with net revenue of ₹160 crore. The company grew its net revenue for FY23 by 60% over FY22 on the back of a 60% growth in its Credit Card issuances.