South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195

South State Correspondent

OCTOBER 20, 2022

We don’t care if it is an ATM, a new branch design, a fraud database, a deposit account opening product, or a core system, time matters. Usually, speeding up technology comes down to intelligent design around a thoughtful process and using existing or third-party data to limit input time. The result? The result?

Policies 195

Policies Training Customer Experience Examples 195

Gonzobanker

OCTOBER 21, 2015

Barbara was even more direct (and, by far, the most impactful speaker of the event). This was the clever multi-media marketing of clever multi-media marketing. Tripodi told bankers to look for the functional, emotional and societal benefits of our brands and to tell better stories to broaden appeal.

Las Vegas 60

Las Vegas Retail Phoenix Branch Design 60

Gonzobanker

NOVEMBER 18, 2014

Entrepreneur Gary Vaynerchuk implored the crowd to get beyond the marketing talk and stop marketing in the past. His point that Uber sells time (nobody wants to keep submitting payment) as much as transport was spot on, and he encouraged us to test our marketing campaigns and double down on what works.

Chicago 96

Chicago Retail Branch Design Training 96