Shogun Brings Big Retail Tech To Digital-First Retailers
PYMNTS
NOVEMBER 16, 2020
He needed a name for the company and liked the book. Clavell laid out exquisite details of life in feudal Japan so that the readers could live it as well as read it, according to The New York Times’ review of the book. Those customer acquisition costs were rising, and efficiencies were dropping when it engaged Shogun.
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