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Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. As such, a data-driven sales organization can create value for marketing, customer support, product teams, and corporate strategy.

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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. Today, fintech companies have the technology they need to make this easily happen by simplifying the integrated sales and marketing plan.