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Customer intelligent marketing is not a scary thing

Chris Skinner

I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion.

Marketing 283
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A new digital bank needs a new customer service experience

Insights on Business

Banks continue their digital transformation journey to create new business models to satisfy today’s demanding customers. How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand.

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Digital smartphone banking is used by 97% of Asia’s developed market consumers

Chris Skinner

The first is a translation of an announcement from the People’s Daily, the most official newspaper of the Chinese Communist Party, discussing digital currencies.

Marketing 273
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A Future-Ready Approach: Building “Living Systems” for Banks

Accenture

This series of blogs looks at the future of banking in Growth Markets in a post-COVID-19 world. We know digitally mature banks comprehensively outperform their peers, and that’s reason enough for those lagging on the digital curve to start transforming themselves.

System 386
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Bank consumer survey: Canter closer in step with markets of one

Accenture

To help banks better understand where the horse is going and keep pace (rather than just yanking on the reins), we recently polled 47,000 financial services consumers across 28 markets about their banking needs, behaviors and preferences. Pioneers , for instance, look like the ideal customers for a modern digital bank.

Survey 151
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Kristen Larson joins Ballard Spahr’s Consumer Financial Services Group

CFPB Monitor

I am pleased to share with our blog readers that Kristen Larson, an attorney with almost two decades of in-house experience advising midsized and large national banks on financial services matters, has joined Ballard Spahr’s Consumer Financial Services Group. She will be a regular contributor to our blog.

Groups 78
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The legacy clock is ticking

Chris Skinner

Here’s what they published: ‘The clock is ticking for Pakistan’s legacy banks,’ Chris Skinner, global fintech expert An independent commentator on financial markets and fintech through his blog, the Finanser.com, Chris Skinner is one of the biggest names in fintech today. We are seeing big changes to encourage innovation.