Remove Blog Remove Branding Remove Financial Technology Remove Marketing Automation
article thumbnail

FinovateSpring 2017 Live Blog – Day 2

William Mills

William Mills Agency will be live blogging at FinovateSpring 2017. Seems like a pretty straightforward application of marketing automation and predictive marketing. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2017. 12:42 pm FUCO&SOLUTION.

article thumbnail

2016 State of Content Marketing in Fintech

William Mills

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Brand awareness – 77%.