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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. They are tech savvy, mobile and social. More than ever – millennials seek customized experiences without a corresponding increase in prices.

Marketing 156
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Frightful Five: The Apple Update That Pays

PYMNTS

Amazon takes another swing at Etsy, Apple catches up in the proprietary Pay game and Facebook matriculates a new generation of social media users with its new Messenger product for kids — this and more of the latest news from the Frightful Five, just in case you missed it. Andromeda was one of the oldest malwares on the market.

Apple 111
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KKday And Building For The Instagram Traveler

PYMNTS

global resources and integrating it with KKday’s strong marketing and Big Data programs, we will be able to change the in-destination travel operations model.”. If a Priceline or Expedia jumps into the market, they have more resources,” she explained. “We By utilizing H.I.S.’ Building a More Unique Experience.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Other banks, like ourselves previously, pour over countless amounts of data to optimize open rates, clicks, and conversions. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. The T-Shirt Problem.

Marketing 195
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Top 10 Articles of 2014

The Financial Brand

Digital marketing, big data, Millennials, branch design and social media topped the list. What subjects interested readers most last year? Most Popular'

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Future of Customer Experience in Digital Banking

Banking 2020

Digital Banking with Digital Face: There has been a massive behavioral and thus expectation shift in the customer relationship, especially among millennials. For millennials, the F2F relationship is no longer irreplaceable when the customer requires a utility driven solution or a real-time resolution through the digital relationship.

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Walmart’s Been On A Buying Spree. Which Company Could It Acquire Next?

CB Insights

“Athleisure” has been a bright spot in the apparel market over the past few years, and startup Outdoor Voices has been riding the trend, becoming one of the most high-momentum activewear startups. The company has social media momentum, and its wool supply chain and production processes could be expanded to adjacent products.

Company 57