article thumbnail

Market your community bank with first-party data

Independent Banker

Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. There could be other factors at play beyond the technical. Unreliable data creates missed opportunities.

article thumbnail

GonzoBanker Awards 2017

Gonzobanker

Heavy-handed regulators. The Gonzo team understands the value of well-designed regulations and standards, and we too despise the “gotcha” behavior of Wells Fargo and other players who institutionalize manipulating the consumer. New Hot Category Award : Marketing Automation. This year brought us: Mergers out the yin-yang.