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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. In 2015, Robinhood became the first fintech product to be awarded the prestigious Apple Design Award. Robinhood — How Robinhood drives addictive referral at a cost of cents per user.

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