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Millennial-Focused Digital Bank Empower Finance Raises $20M

PYMNTS

The system analyzes account holders’ bank and credit card accounts and provides a spending analysis, along with recommendations for how much they should save into which account, how to cut costs and what to do when they overspend. The digital banking field is fraught with competition. It offers a savings account with a 1.6

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Digital Banking Gaining Scores Of New Users

PYMNTS

Migration to mobile and digital banking ramped up during the pandemic. It’s one of numerous revelations in PYMNTS’ Leveraging The Digital Banking Shift Report , a collaboration with Feedzai , based on a survey of nearly 2,200 U.S. percent of mobile banking users and 53.1 percent of mobile banking users and 53.1

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Machine Driven Marketing: The Future of Ethical AI and Digital Banking

The Financial Brand

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

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Why Belgium Can Be A Good ‘Test Market’ For FinTech Firms

PYMNTS

The country has the fifth-highest number of FinTech deals in Europe, according to an analysis from Belgium-based European FinTech platform B-Hive. It is a very good test market,” Drappa said. The market being small, you can test your product on different population[s] with reduced marketing fees.”

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Urban FT Joins Financial Health Analysis Project

PYMNTS

Digital banking solutions provider Urban FT has joined the Center for Financial Services Innovation in an effort to help the finserv industry better gauge consumer financial health. ” The firm’s Chief Marketing Officer, Mark Kilpatrick, will take the lead on Urban FT’s participation in the program, reports said.

Analysis 101
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Three ways bank-marketing executives should use data

Abrigo

Data may serve as a buzzword for marketers, but it doesn’t make it any less important. Data measuring customers’ habits, likes and dislikes, is a critical tool to any marketing pro’s toolbox. Bank and credit union marketers are often in a unique position to leverage the aggregated data of their customers.

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Increased Digital Banking Interactions Require Greater Personalization

The Financial Brand

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.