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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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What Does Banking Need More: Customer Experience or Product Innovation?

The Financial Brand

Some maintain CX has fallen in importance in the fintech age. The post What Does Banking Need More: Customer Experience or Product Innovation? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The arguments pro and con provide key insights into banking's future.

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Insights and understanding – the key to customer experience?

NCR

Customer experience and the relationships consumers have with their banks have never been more important. Fintechs are carving out their niche in the financial services industry by making the needs and expectations of the modern-day consumer their number one priority. Image credit: iStock/Jirsak.

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End-to-end digitization – the key to outstanding customer experience?

NCR

For every financial services provider operating today, digital technologies and channels are a key part of the mission to deliver the highest possible standard of customer experience. The post End-to-end digitization – the key to outstanding customer experience? ” Overcoming the obstacles.

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For Banks, 2019 A Balancing Act Of FinTech And SMB Customer Service

PYMNTS

One of the biggest shifts in banking that FinTech newcomers ushered into the market is the demand among customers for advisory services. bank branches in 2017 “reflects the industry’s ongoing evolution to serve customers more effectively while reducing operating costs.”. with FinTechs. percent drop in the number of U.S.

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Feel-good banking: Improving customer experience through personalization

NCR

As fintechs and the UK’s ‘challenger banks’ have experienced accelerating growth over recent years, one of the notable trends we’ve seen in the financial services industry is personalization. The post Feel-good banking: Improving customer experience through personalization appeared first on Banking.com.