PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. The trend comes at a time when brands are facing other changes on the social media site.

social media 124

social media Policies Marketing Strategies Branding 124

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

The Financial Brand

JUNE 1, 2020

The post COVID Lessons: As America Reopens, Banking Needs to Rethink SEO appeared first on The Financial Brand. As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.

America 35

America Branding Marketing Strategies Marketing 35

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. FDX’s stated goal is to unify the financial sector around standardized data-sharing efforts given markets’ growing enthusiasm for open banking.

Data 293

Data Innovation Big Data Marketing Strategies 293

Long Lasting Ideas

MAY 25, 2016

In short, the story covered a spitting match between Camden Fine, president and CEO of the Independent Community Bankers of America and James Dimon, CEO of J.P. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

Marketing Strategies 53

Marketing Strategies Community Bank Community America 53

The Financial Brand

NOVEMBER 27, 2019

Top marketers at Citigroup, Bank of America and Chase discuss effective and attention-holding content marketing for financial institutions. The post Big Bank Marketers Obsess Over Grabbing Dwindling Audience Attention appeared first on The Financial Brand.

Marketing 30

Marketing America Branding Marketing Strategies 30

The Financial Brand

MAY 28, 2020

As America begins reopening, banks and credit unions must ponder how they will serve and talk to people post-pandemic. The post COVID Lessons: 3 Ways Financial Marketers Must Reboot Their Thinking appeared first on The Financial Brand.

Marketing 31

Marketing America Branding Marketing Strategies 31

PYMNTS

APRIL 18, 2018

Keeping pace with that growth, said CEO and Co-Founder Michael Praeger , means having a ringmaster in place over various channels and their operations, from marketing functions to distribution.

Fraud 100

Fraud Leadership Marketing Strategies Analytics 100

The Financial Brand

AUGUST 22, 2023

This article 4 Ways to Ensure Your Financial Wellness Marketing Pays Off appeared first on The Financial Brand. This article 4 Ways to Ensure Your Financial Wellness Marketing Pays Off appeared first on The Financial Brand. What good is financial education if few people actually use it?

Marketing 29

Marketing Branding Marketing Strategies America 29

PYMNTS

SEPTEMBER 17, 2020

As America heads into a holiday shopping season that will be unlike anything that has ever come before, we can all at least look forward to one piece of returning familiarity — the latest iteration of the “Console Wars.” Gaming market researcher Newzoo recently estimated that 2.7

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Video Apple Google social media 259

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? On a more personal note, my 25- year- old son decided to buy a house.

Marketing 40

Marketing Millennials Community Bank social media 40

PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

Tech and Finance

JUNE 8, 2017

Engle has more than 30 years of experience at AT&T, Lehman Brothers, Barclays Capital, DTCC and Bank of America. Pendo Systems has announced that Ruth Wandhöfer, global head of regulatory and market strategy at Citi, has joined its board. “Pendo first came to my attention when I attended [SWIFT’s] Innotribe in 2015.

Virginia 46

Virginia Fintech Marketing Strategies America 46

PYMNTS

MARCH 1, 2019

Socure provides cloud-based fraud prevention and identity verification functionality to its business customers, and said in its announcement it plans to use the funding to focus on sales, marketing, research and customer support team expansion. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

Security 189

Security Capital Analytics Software 189

Long Lasting Ideas

APRIL 11, 2016

Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks.

Boston 40

Boston Community Bank Marketing Strategies Community 40

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

FICO

JUNE 14, 2023

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. What they read, how well they take care of their plants – the list goes on and on.

Branding 169

Branding Washington Marketing Strategies Conference 169

William Mills

MAY 5, 2016

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them. For more information, please visit www.williammills.com.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

Gonzobanker

MARCH 6, 2018

Big banks have been in the driver’s seat on growing their market share in retail, while paring down branch networks. Wells Fargo, Bank of America and Chase opened more new checking accounts in the last year than the next 17 largest banks combined and have more than 70 million total mobile users. The Transformation of Delivery.

Strategy 87

Strategy Marketing Mobile Trends 87

PYMNTS

JUNE 9, 2018

to the global advertising market, according to Zenith. In particular, it is looking to see how its advertising efforts are bolstering their attempt to grow its share of the mobile commerce market, as well as to encourage consumers to use their Visa cards, instead of cash, around the world. China Leads The 2018 Advertising Push.

Regional 109

Regional Retail Branding Marketing 109

NCR

MARCH 1, 2016

Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

JANUARY 5, 2021

But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals. Some might consider it too complicated. The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand.

America 34

America Branding Customer Experience Marketing Strategies 34

The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

social media 38

social media Strategy Branding Marketing 38

PYMNTS

AUGUST 9, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said.

Strategy 144

Strategy San Francisco Policies Data 144

NCR

MARCH 17, 2016

While common in many markets, some regions have lagged in their interest to deploy anti-skimming solutions. About Owen Wild: Owen leads the marketing strategy for the NCR Security Solutions portfolio. Deployment of anti-skimming solutions. The rapid rise in attacks in the U.S.

ATM 40

ATM Trends Security Cards 40

PYMNTS

APRIL 27, 2018

Americas and U.S. Starbucks Q2 of fiscal 2018 represented another quarter of record financial results, highlighted by accelerating momentum across our Americas business — particularly in the U.S. This difference is driving a shift in Starbucks’ marketing strategy. and abroad. Digital Expansion.

Marketing 125

Marketing America Strategy Mobile 125

Celent Banking

JANUARY 22, 2015

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Galicia MOVE includes a savings account, a debit card and a credit card.

Maine 100

Maine Lending Regulation Risk Management 100

CB Insights

DECEMBER 4, 2019

In parallel, Amazon has made several fintech investments, mostly focused on international markets (India and Mexico, among others) where partners can help serve Amazon’s core strategic goal. Table of Contents: Amazon’s product strategy. Market strategy outside the US. Continue to reduce any buying/selling friction.

Cards 101

Cards Lending Strategy US 101

Fintech Labs Insights

FEBRUARY 25, 2016

Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. Big name financial institutions such as Bank of America, PNC, MasterCard, and Fiserv are already using Cardlytics Direct.

Data 12

Data Atlanta Marketing Strategies America 12

CB Insights

OCTOBER 10, 2018

See which startups are helping JPMorgan, Bank of America, and Citi build the digital banking platforms of the future. Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Why now for digital banking startups.

Retail 78

Retail Cards Millennials Mobile 78

The Financial Brand

FEBRUARY 22, 2024

This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand. While the debate over the future of the CMO position rages on, the shifting dynamics of the role at some of the world’s most recognizable banks is nothing new. This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand.

Branding 34

Branding Marketing Strategies America Marketing 34

The Financial Brand

NOVEMBER 9, 2023

This article Are Banks Failing to Address the Unique Needs of Women? appeared first on The Financial Brand. Many banks say that they are committed to easing the financial concerns of women. So why is women’s financial anxiety at a five-year high? This article Are Banks Failing to Address the Unique Needs of Women?

Branding 36

Branding Marketing Strategies America Marketing 36

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. Learn more about omni-channel consumer experiences by joining this webinar hosted by NCR: Americas , EMEA , APAC. What is the most effective way to engage customers – both existing and prospective? Image: iStock/andresr.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

PYMNTS

JULY 31, 2020

CANDIS said it will use the investment to further its machine learning (ML) engine capabilities and focus on expanding its footprint throughout the European market as it aims to arm SMBs with automated technologies to manage finances and streamlined collaboration with tax accounting firms.

Security 166

Security Data Capital Utah 166