The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

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Marketing Branding Marketing Strategies Banking Trends 37

The Financial Brand

DECEMBER 27, 2023

This article Trends 2024: Bank Spending on RegTech Will Reach New Heights in 2024 appeared first on The Financial Brand. While overall bank tech spending remains flat, intensifying focus on security and fraud means that regtech will demand an ever bigger piece of the pie.

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Trends Fraud Branding Security 38

The Financial Brand

MARCH 27, 2024

This article A Focus on New Products May Push Varo to Profitability in 2024 appeared first on The Financial Brand. A pivot from mass marketing to speedy product development drives customer growth and revenues. This article A Focus on New Products May Push Varo to Profitability in 2024 appeared first on The Financial Brand.

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Branding Marketing Banking Trends Trends 35

The Financial Brand

JANUARY 4, 2024

This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand. There's good news: Banks and credit unions may be uniquely positioned in 2024 to pursue radical reinvention.

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Innovation Marketing Branding Banking Trends 36