We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Mint was dominating the mobile financial management space, with a stronger brand and new resources from the Intuit acquisition. Instead, PFM tools operate according to something more like what you might call “quality of life effects.” A few years later, in 2012, user growth plateaued again.
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