Remove 2016 Remove Marketing Remove Online Remove social media
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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. The online mom community represents a highly engaged and active base of consumers. Small Business Council. It makes sense.

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Closing the Social Media Gap

William Mills

Three Ways Financial Companies Can Bridge the Gap in 2016. Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again?

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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The Sky’s The Limit For Kenyan Online Marketplace Sky.Garden

PYMNTS

Previously, African merchants had the opportunity to sell their wares on platforms such as OLX and Jumia or by leveraging social media platforms like Facebook and Instagram. Sky.Garden isn’t looking to replace those methods, said Isaac Hunja, the company’s marketing director. Sky.Garden attempts to answer all of these issues.

Online 131
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Middle-Market Retailers Optimistic About Digital Sales

PYMNTS

Harris Poll and CIT Group, a provider of commercial lending and leasing services, recently released the results of a survey they conducted on how middle-market retailers felt about their sector’s financial health. This was followed by social media presence and digital marketing, with 57 percent and 50 percent, respectively.

Retail 100
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Facebook Readying Video Chat Device Dubbed Portal

PYMNTS

Facebook is gearing up to enter the hardware market with Portal, its video chat device aimed at Amazon’s Echo. Facebook is reportedly looking to market Portal at a price of $499, but could go lower to spark demand. The device will reportedly be sold at pop-up stores and online. ”

Video 102