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What’s Trending So Far In 2016

PYMNTS

And to make sure that everyone starts off 2016, Part II on the same footing, we thought we would bring you a few of the top trending stories, as well as hot data/research topics, that will give you a head start on that all-important planning for 2016 and beyond. Store Front Business Index: Main Street USA, A-OK? Financial Inclusion.

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What’s your financial institution’s political risk in 2016?

Long Lasting Ideas

Continue reading What’s your financial institution’s political risk in 2016? at Bank Marketing Strategy + Ideas. Wheeler argues that in the volatility that has marked this election cycle, community banks must consider political risk and regulatory possibilities as they plan strategically for the future.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! Our content marketing business grew five-fold.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Mills-Grimes will be live blogging at FinovateSpring 2016. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Check back for new updates throughout the day.

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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.