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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. Get ready, retailers. They appreciate the hands-on experience of shopping in a store.

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The Rumble In Big Retail’s Jungle

PYMNTS

Walmart has been trialing this in a couple of markets with Deliv, and is now ready to expand its efforts on a national basis with partners that have a density of drivers to serve its hundred million consumers. Under this new arrangement, payment is made via the Walmart.com app after customers make their selection online.

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