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Why Citizens Bank Put a Special UX Team at the Heart of its Mobile App Revamp

Bank Innovation

The bank's Green Pixel Studios, a team of about 30 UX designers, data analysts and visual designers and artists spread out over three locations, is currently playing an integral role […]. Citizens Financial Group is about 18 months into an effort to put user experience design at the heart of the bank's digital products and services.

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NEW DATA: 43M Consumers Are Holding Out On Mobile Banking Apps — How Banks Can Change Their Minds

PYMNTS

Not only are many account holders visiting brick-and-mortar branches less often than they did before the pandemic, but many are also more reliant on digital banking channels — particularly mobile banking apps — than they have ever been. percent more likely to use mobile banking apps now than they were in 2019, and 51.1

UX 234
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Mobile Banking App Users Pull Ahead Of FIs On Expectations

PYMNTS

April was also the month that financial institutions (FIs) and Big Tech firms alike learned that mobile banking had become a much bigger, more important channel, virtually overnight. Almost as one, tens of millions of Americans logged onto desktop sites and mobile banking apps to see if they’d gotten their stimulus. Consumers are 8.7

Mobile 235
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Is UX The Key To Mobile Wallet Breakout?

PYMNTS

Given the shift from traditional payment methods to alternative payments, such as digital wallets, not to mention the growing number of customers paying for goods and services using their mobile devices, there is clearly room for steadier, sizable growth in mobile wallet adoption. Does mobile, in fact, unlock the sky’s limit?

UX 100
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Discovery UX – making mobile banking services more visible

BankNXT

Does your bank make it clear that it's offering mobile banking services? Jim Bruene doesn't think so, and suggests some simple UX changes. Discovery UX – making mobile banking services more visible on BankNXT.

UX 49
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Is UX The Mobile Wallet Whisperer?

PYMNTS

From augmented reality shopping to expanding mobile wallet offerings, businesses are working on intriguing ways to engage and interact with customers in a more effective manner. Meanwhile, HSN introduced augmented reality (AR) shopping via its new app to grow the company’s mobile user base.

UX 100
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The Key to Good UX Design for Bank Apps Is Customer Research

Bank Innovation

The mobile phone is becoming the preferred method of banking for many customers. Bank of America just crossed the 25 million mark of mobile users, Chase has 30.1 million mobile users, and Wells Fargo has 21.2 So, it’s safe to say that mobile banking is crucial to a bank’s business as well. million users.

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